On the Master in Direct and Digital Marketing at UPF Barcelona School of Management (in Spanish) you will learn to design strategies
for marketing, communications and online and offline sales which are needed for efficient marketing in today's digital society.
In UPF Barcelona School of Management's Master in Direct and Digital Marketing you will gain the skills required to understand the evolution
of consumer and marketing at the same time as discovering how to design brand strategies and brand content.
Throughout the Master in Direct and Digital Marketing you will be trained in how to design efficient customer acquisition and loyalty strategies
and in how to increase social presence through social networks. In addition, you will learn to design e-commerce strategies and how to use online analytics
tools. From the outset you will work on a professional challenge; a project defined with a mentor who will help you to identify key concepts, experts
and businesses that could serve to enhance your project.
The Master in Direct and Digital Marketing is aimed at marketing professionals who want to expand their knowledge of the sector as well as
at entrepreneurs looking to develop their business project.
The programme is designed for students to attain five essential objectives:
- Incorporate an overview of marketing focused on the client, not on the product.
- Know the new sources of information available to companies to
effectively segment the market, and make the most suitable offers for each sector of the target public.
- Design and manage communication campaigns
which provide answers for clients and results for the company.
- Become familiar with the use of all the communication channels available, using both
traditional media and digital media.
- Know the latest trends in digital marketing to be capable of successfully incorporating them into the company's
marketing strategy: positioning on search engines, mobile marketing, electronic commerce, micromedia (blogs, RSS, etc.) and social networks.