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José Fernández Cavia

José Fernández Cavia

Associate Professor UPF
Academic Director

José Fernández Cavia is a Doctor in Communication Sciences and a Bachelor of Advertising and Public Relations from Universitat Autònoma de Barcelona, and a Bachelor of Hispanic Philology from the Universitat de  Barcelona. He is the Director of the Master of Arts in Communication Management and the Master in Communication and Business Relations, both from the UPF Barcelona School of Management.

José is an Associate Professor of the Department of Communication of the Pompeu Fabra University. His research areas are Place Branding, Advertising, and Public Relations.

UPF Research

  • Management, Law, Society & Humanities
  • Doctor, Social and Legal Sciences, Other
  • Graduate, Social and Legal Sciences, Marketing and Branding
  • Graduate, Arts and Humanities, Other

Director

  • Master in Communication and Business Relations
  • Master of Arts in Communication Management

Professor

  • Master in Communication and Business Relations
  • Master of Arts in Communication Management
  • Director of the Department of Communication - Universitat Pompeu Fabra
  • Academic Director - UPF Barcelona School of Management

Actividad Investigadora y transferencia

  • FERNÁNDEZ CAVIA, J. (2021). Place branding research in times of pandemic. Place Branding and Public Diplomacy.
  • FERNÁNDEZ CAVIA, J. (2020). Tourist information sources at different stages of the travel experience. El profesional de la información, León, España.
  • FERNÁNDEZ CAVIA, J. (2020). Tourist information sources at different stages of the travel experience. El profesional de la información, León, España.
  • VINYALS MIRABENT, S., KAVARATZIS, M., FERNÁNDEZ CAVIA, J. (2019). The role of functional associations in building destination brand personality: When official websites do the talking. Tourism Management.
  • TORRAS-VILA, J., FERNÁNDEZ CAVIA, J. (2018). DIPLOCAT’s public diplomacy role and the perceptions towards Catalonia among international correspondents. Place Branding and Public Diplomacy.
  • FERNÁNDEZ CAVIA, J., KAVARATZIS, M., MORGAN, N. J. (2018). Place branding: A communication perspective. Communication & Society.
  • SÁNCHEZ-SÁNCHEZ, C., FERNÁNDEZ CAVIA, J. (2018). Percepción de profesionales y académicos sobre los conocimientos y competencias necesarios en el publicitario actual. Revista Latina de Comunicación Social.
  • FERNÁNDEZ CAVIA, J. (2021). 5th Annual Conference International Place Branding Association. Documenta Universitaria, Girona, España.