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- About UPF-BSM
Full Professor at Universitat Pompeu Fabra, Department of Economics and Business Administration. She holds a PhD in Business Administration and Management, a Master's Degree in Economics and Business from Universitat Pompeu Fabra, a Bachelor's Degree in Business Administration and Management from the Universitat Autònoma de Barcelona, and a Diploma in Business Sciences from the Universitat de Girona. She co-directs the MSC in Management at the UPF Barcelona School of Management. Her areas of research are branding, international marketing, marketing ethics, and preference representation.
- Business & Management Strategy
Director
- Master of Science in Management
Professor
- Master of Science in Marketing
- Master of Science in Management
Actividad Investigadora y transferencia
- TORRES LACOMBA, A., OTROS , O. (2023). Exploring consumer segments defined by affective responses to naturalness in logo design. Journal of Product and Brand Management.
- TORRES LACOMBA, A., OTROS , O. (2019). Same design, same response? Investigating natural designs in international logos. Journal of Product and Brand Management.