Alexandra Dominique Theben

Lecturer UPF-BSM

Profesor, Management, Law, Society & Humanities

Alexandra Theben es Tenure Track Professor en la UPF Barcelona School of Management, en el Departamento de Management, Law, Society & Humanities, donde imparte marketing estratégico y digital. Sus líneas de investigación actual se centran en las implicaciones sociales y técnicas de la digitalización y en el uso de nuevas tecnologías, incluyendo la inteligencia artificial. Recibió un PhD en Information and Knowledge Society en la Universitat Oberta de Catalunya, estudiando el impacto del marketing on-line en el comportamiento de los niños.

Con anterioridad a su puesto en la UPF-BSM, Alexandra trabajó como asesora de instituciones públicas europeas. Participó en más de...

Management, Law, Society & Humanities

Doctorado en la Sociedad de la Información y el Conocimiento
Master Of Science, Ciencias Sociales y Jurídicas, Derecho, política y gestión pública
PostGrado, Ciencias Sociales y Jurídicas, Derecho, política y gestión pública
Master Universitario, Ciencias Sociales y Jurídicas, Derecho, política y gestión pública
Licenciado / Título de grado, Ciencias Sociales y Jurídicas, Derecho, política y gestión pública

Profesor/a

Máster Universitario en Negocios Internacionales. Master in International Business
Full Time MBA
Full Time MBA en inglés
Executive MBA (EMBA)
Máster Universitario Online en Negocios Internacionales. Master in International Business

Profesor, Management, Law, Society & Humanities - UPF Barcelona School of Management
Investigadora - Universitat Oberta de Catalunya
Consultora - Open Evidence

Actividad Investigadora y transferencia

THEBEN, A. D., PLAMENOVA DJOUROVA, N., FREIRE VEIGA, A. M. (2023). The “new currency of the future”: a review of literature on the skills needs of the workforce in times of accelerated digitalisation. Management Review Quarterly.
THEBEN, A. D., FOLKVORD, F., SNELTING, F., ANSCHUTZ, D., HARTTMAN, T., VERMEULEN, I., LUPIÁÑEZ VILLANUEVA, F. (2022). The effect of source type and protective message on the critical evaluation of news messages on Facebook: an experimental study in the Netherlands. Journal of Medical Internet Research.
THEBEN, A. D., FINK, R., FOLKVORD, F. (2022). Playing with fruit: an experimental study to test the effectiveness of an online advergame to promote children's fruit intake. Appetite.
BERTORELLO, D., BRICHETTO, G., FOLKVORD, F., THEBEN, A. D., ZARATIN, P. (2022). A Systematic Review of Patient Engagement Experiences in Brain Disorders. Patient Related Outcome Measures.
THEBEN, A. D., FOLKVORD, F., HAGA, G. (2021). The effect of a serious health game on children's eating behaviour: cluster-randomized controlled trial. JMIR Serious Games.
THEBEN, A. D., PEÑA-LOPEZ, I., ARANDA JUÁREZ, D., LUPIÁÑEZ VILLANUEVA, F., PORCU, F. (2021). Participació i ciutadania activa dels joves a través d'Internet i les xarxes socials. Un estudi internacional. BiD Textos Universitaris de Bibliotecnomia i Documentació, España.
THEBEN, A. D., VELTRI, G., LUPIÁÑEZ VILLANUEVA, F., FOLKVORD, F., GASKELL, G. (2020). The impact of online platform transparency. Cambridge Core Behavioural Public Policy.
THEBEN, A. D., GERARDS, M., FOLKVORD, F. (2020). The effect of packaging colour and health claims on product attitude and buying intention. International Journal of Environmental Research and Public Health.

THEBEN, A. D., GUNDERSON , L., LOPÉZ FORÉS, L., LUPIÁÑEZ VILLANUEVA, F., MISURACA, G. (2021). Challenges and limits of an open source approach to Artificial Intelligence. European Parliament, Luxemburg, Luxemburgo.
THEBEN, A. D., LUPIÁÑEZ VILLANUEVA, F., MONTEALEGRE OLAYA, A., BOGLIACINO, F., LECLAND, I., CHARRIS DOMINGUEZ, R., ... GASKELL, G. (2020). Behavioural study on advertising and marketing practices in travel booking websites and apps. European Comission, Bélgica.
THEBEN, A. D., LUPIÁÑEZ VILLANUEVA, F., GASKELL, G., LECLAND, I., SOKOLYANSAKAYA, A., VITIELLO, S., ... FERNÁNDEZ MUÑOZ, A. (2020). Consumer preference and perception of specific categories of tobacco and related products. European Comission, Bélgica.
THEBEN, A. D., DEVAUX, A., DESHPANDE, A., FOLKVORD, F., MERANTO, S., PORCU, F., ... LUPIÁÑEZ VILLANUEVA, F. (2019). Media Literacy and Online Empowerment issues raised by Algorithm-Driven Media Services. European Comission, Bélgica.
THEBEN, A. D., FAULÍ, C., STEWART, K., PORCU, F., TAYLOR, J., BARUCH, B., ... LUPIÁÑEZ VILLANUEVA, F. (2018). Study on the Benefits and Drawbacks of Remote Voting. European Comission, Bélgica.
THEBEN, A. D., PORCU, F., PEÑA-LOPEZ, I., LUPIÁÑEZ VILLANUEVA, F. (2018). ). Study on the Impact of the Internet and Social Media on Youth Participation and Youth Work. European Comission, Bélgica.
THEBEN, A. D., PORCU, F., PEÑA-LOPEZ, I., LUPIÁÑEZ VILLANUEVA, F. (2018). Study on the Impact of the Internet and Social Media on Youth Participation and Youth Work. Annex 1 Inventory of Good Practices. European Comission, Bélgica.
THEBEN, A. D., PORCU, F., PEÑA-LOPEZ, I., LUPIÁÑEZ VILLANUEVA, F. (2018). Study on the Impact of the Internet and Social Media on Youth Participation and Youth Work. Annex 2 Case Studies. European Comission, Bélgica.
THEBEN, A. D., CODAGNONE, C., LUPIÁÑEZ VILLANUEVA, F., GASKELL, G., TORNESE, P., VILA, J., ... FANA, M. (2018). Behavioural study on the effects of an extension of access to social protection for people in all forms of employment. European Comission, Bélgica.
THEBEN, A. D., GASKELL, G., LUPIÁÑEZ VILLANUEVA, F., TORNESE, P., VELTRI, G., ALLEN, A., ... CODAGNONE, C. (2018). Behavioural Study on the Transparency of online platforms.. European Comission, Bélgica.
THEBEN, A. D., LUPIÁÑEZ VILLANUEVA, F., GASKELL, G., VELTRI, G., FOLKVORD, F., BOGLIACINO, F., ... CODAGNONE, C. (2016). Study on the impact of Marketing through Social Media, online games and mobile applications on children's behaviour. European Comission, Bélgica.

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PLAMENOVA DJOUROVA, N., THEBEN, A. D., PERRAMON COSTA, J., LLACH PAGÉS, J. (2023). The impact of AI adoption on employee engagement: preparing the workforce for new realities. UPF Barcelona School of Management, Barcelona, España.