Working Session on Innovation in Human Resources

Under the aegis of the Internal Marketing Programme, currently in its second year, a session was held regarding Innovation in Human Resources: Internal Marketing in the Hiring and Retention of Talent (24 October). There were more than one hundred attendees at the session, which examined talent management, a key skill set for companies and one that executives are increasingly aware of.

The session, organized with the support of the Manpower Group, included contributions from AEDIPE Catalunya, the Spanish Association of Company Directors (AED), the Marketing Club of Barcelona, the Foundation for Motivation for Human Resources, Fomento del Trabajo Nacional and the Institute for the Analysis of Intangible Assets.