Presentation of dissertations from the Master in Direct Digital Marketing

Garcia Pujadas
co-ordinator and lecturer on the Master
in Direct Digital Marketing
has described in his blog details of the
master's dissertations presented on 1 and 2 July. Garcia Pujadas stated that “it
was a very intense time. Thousands of hours of efforts, summarised and concentrated
into presentations lasting barely 45 minutes.”

The participants prepared 5 dissertations in groups. The projects presented,
which had a common social denominator, were:

In relation to the work presented, Garcia Pujadas commented that “the proposals
and presentations were of an exceptionally high quality. Some projects were
excellent, fruit of a mixture of ambition, strategy, innovation, methodological
rigor, credibility and economic viability. Seeing all this was quite a privilege.”

Please click here to read the article in full on
the blog

Albert Garcia Pujades is co-ordinator and lecturer on the
Master´s in Direct Digital Marketing . CEO of OneMojito. He has over
fifteen years' professional experience in the world of consultancy, marketing
and the Internet. He lived through the launching of the Internet in Spain in
positions such as on the general management team of Multiplica and QuinTeam,
the marketing department of Grupo Intercom and eresMas, and as founding partner
and general manager of Ogilvy Interactive. For further information on him,
please see the blog Qtorb and