International Business: the export strategy of the brand Brazil
Paula Ramona Feiten Teixeira, participant on the Master's
in International Business. Specialising in Latin America, Europe and Asia,
has published an article in number 106 of the magazine Moneda Única
(May 2011) on the export strategy of the brand Brazil. Paula Ramona pointed
out that “the question is coherently positioning the Brazil abroad. The success
of its insertion into foreign markets will depend on the quality with which
the process is performed”.
In her article entitled “Made in Brazil”, Paula Ramona Feiten stated that “there
are several reasons for investing in Brazil: its geographic location and the
size of the market are key factors”. She also emphasised that “account should
be taken of the quality of its land and the fact that it borders on almost
all the countries of South America. Brazil has sustained economic growth”.
Finally, she pointed out “the abundant examples of technological innovation
in key sectors such as aviation or oil production” and concluded that “all
this is in addition to the natural resources of the country and its internationally
recognised human resources”.
Ramona Feiten Teixeira, born in Brazil, is an international development
analyst at CreditServices and is taking part in the 21 st year of the Master's
in International Business. Specialising in Latin America, Europe and Asia.
The Master's in International Business trains professionals to adapt to the
challenges of the global market. Participants learn to analyse the business
context and to identify business and investment opportunities in different