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Master of Science in Management (specialization in Marketing)
Program curriculum and final degree
The Master of Science in Management (specialization in Marketing) is spaced along three terms (September to December, January to March and April to June). Additionally, students have the possibility to undertake an internship, thereby extending their stay for one extra summer term (July to September).
During the 1st term students of the Master of Science in Management sit together with those of all specializations to learn the program's core courses.
In the 2nd and 3rd terms, students of the Marketing specialization customize their learning options by choosing 5 Marketing courses and 3 elective courses from any of the Master of Science in Management Specialization tracks. Students also start working on their Master of Science thesis in these terms.
In the summer term students have the possibility of carrying out an internship if they choose the corresponding course itinerary.
Upon completing the Master of Science in Management (specialization in Marketing) students who wish to take on PhD studies are encouraged to do so in any of the UPF's PhD programs in Economics, Finance and Management. For further information click here.
- Applied Statistics - Walter Garcia (UPF)
- Managerial Accounting - Oriol Amat (UPF)
- Corporate Finance - Javier Gómez Biscarri (UPF)
- Marketing Management - Ferran Blanch (Vision Marketing)
- Organizational Behaviour - Gale Le Mens (UPF)
There will be a presentation of elective courses at the end of the first term so that students can get a better understanding of their choices. Students may choose one of the following formulas:
- 5 compulsory marketing courses from the following list plus 3 electives courses from any of the Master of Science in Management Specialization tracks.
- 5 compulsory marketing courses from the following list, 1 elective course from any of the Master of Science in Management Specialization tracks plus an internship.
List of Marketing Elective Courses:
- Consumer Behavior - Gert Cornelissen (UPF)
- Marketing Research - Michael Greenacre (UPF)
- Marketing Strategy - Anna Torres (UPF)
- Integrated Communications - Ana Varela Otero (ESADE), Linda Reichard (UPF - BSM)
- Internet Marketing - Lola Pardo (La Caixa), Daniel Stone (Smaze)
- E-Business Technology and Management - Jorge Salinas (Worlwide Mobile Center of Competence)
- Marketing Analytics - Mohammad Ghaderi (UPF)
List of General Interested Elective Courses:
- Negotiations - Gael Le Mens (UPF)
- Decision making - Daniel Navarro (UPF)
- Ethics and Sustainability Leadership - Mecke Nagel (SUNY Cortland)
- Choice in Context - Gael Le Mens (UPF)
*Notes: Elective courses may change according to the student's demand and the availability of the faculty.
Additional Off-program Activities
Further to the program's regular classes, all Master of Science students have the possibility of attending free complementary training parallel to the running of their programs. The following activities are optional and are included in the program's tuition fees:
- Brush-up Courses: preparatory crash-courses on business and economy-related subjects which take place two weeks prior to the beginning of the program.
- Spanish Course: free of charge, 3-hour/week course at the UPF's language school.
- Career Development Program: career sessions and workshops during which students obtain specific training on how to improve their CV, approach potential employers and develop professional soft skills. Read more about the school's Career Service.
Once students have completed the program they will receive the official Master's Degree Máster Universitario en Ciencias Empresariales (Master of Science in Management) awarded by Pompeu Fabra University.
Students will also receive an additional Master of Science in Management (specialization in Marketing) completion certificate awarded by UPF Barcelona School of Management.
Official Master's Degree: Upon successfully completing the master's program you will receive a final diploma awarded by Pompeu Fabra University. In order to issue the certificate, the Government of Catalonia charges an additional fee of approximately €200. The exact amount varies annually and will be finalized upon completion of the degree. In accordance with the regulations set out by the Spanish Ministry of Education this final diploma will be issued in Spanish.