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Master in Political and Institutional Communication
Monday to Thursday from 18.00 to 21.00 h
On the Master in Political and Institutional Communication you will learn how to design effective political and corporate speeches and manage their communication impact by online and offline channels.
Throughout the course you will learn the links and interaction between politics and the media: you will design powerful messages, will develop electoral marketing campaigns and will analyse how public opinion is affected by opinion leaders, think tanks or lobbies. You will also learn to properly transmit the values of the institutions and find out how governments use new technologies to communicate with the public. Course classes are taught by professional and academic experts representing the plurality of parties and institutions.
The Master in Political and Institutional Communication is aimed at graduates from any discipline. It is also open to professionals without a university degree who can demonstrate relevant experience in the field of political and institutional communication.
Why this program?
- Because you will be taught by renowned professionals and academics from the sphere of institutional and political communication such as Toni Aira, journalist and director of Els Spin Doctors on Catalunya Ràdio; Carlos Aragonés, former director of the Gabinete de Presidencia de la Moncloa; Pierre Giacometti, former director of Ipsos France and advisor to Nicolas Sarkozy, etc.
- Because of its current contact and focus on the real political panorama: you will learn to evaluate political behaviour using real cases, to analyze public opinion and to design strategic communication campaigns for the electoral and institutional sectors.
- Because you will learn about the communication departments of the most important political institutions. In past years our students have visited the Catalan Parliament, Camp Nou, the Mayor's office of the city council of Barcelona, the press office of the Palau de la Generalitat, etc.
- Because you will have the opportunity to intern with political parties and top institutions. Our former students have collaborated with bodies like Barcelona City Council, the Catalan Green Initiative (ICV), the Generalitat De Catalunya (Government of Catalonia), the Diputació de Barcelona (Barcelona regional council), the Partido Popular de Catalunya (PPC) and the British Chamber of Commerce in Spain.
- Because all ideologies are covered: 100% of the political parties and public institutions are represented in both content and teaching staff.
- Clearly define what political and institutional communication entails.
- Understand the links and interaction between politics and mass media.
- Learn to identify the factors and agents that are involved in the generation of public opinion and that dictate the topics that are in the public agenda (such as the media, politicians and research organizations etc.).
- Understand the influence that the mass media, public relations organizations, political parties and pressure groups have on the public arena and political and institutional communication (opinion leaders, think tanks, lobbies etc.).
- Gain a deeper knowledge of the improvement of communication of politics and public institutions.
- Master communication strategies, techniques, analysis methods, planning, organization, development and management in electoral campaigns.
- Strengthen and develop the optimization of political and institutional communication processes in local governments.