Marketing Automation: Intelligent robots exerting of community managers

from 19:00 h to 21:00 h
UPF Barcelona School of Management (C/Balmes, 132-134 Barcelona)
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The automation of tertiary sector disciplines and in particular of marketing poses a new innovation challenge. Some speak of the 4.0 revolution, as more and more marketing and sales departments integrate their automation processes into their companies in order increase efficiency and extend the customer's life cycle. These marketing automation processes are based on the use of technology to perform communicative actions automatically, without the need to invest time and personnel in them every time they are executed.

Thanks to the implementation of marketing automation we can ensure the delivery of the right message to the right audience at the perfect time.

Josep-Lluís de GabrielWhat will you get with automated marketing?

  • Quantify the impact of the marketing campaigns carried out
  • Increase the relevance and effectiveness of your marketing campaigns
  • Increase your profits
  • Achieve your marketing and sales goals
  • Reduce personnel costs and time
  • Increase the productivity and efficiency of your equipment

Speaker: Josep-Lluís de Gabriel, founding partner of digital companies like Eresmarketing, Bitlonia, or Veziko. He also combines his professional activity with teaching at various universities, and lectures worldwide. In the social sphere, he is involved in the economic development of the Barcelona Maresme Coast, through the Presidency of the Barcelona Maresme Business Club.

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Date: 26th of April 2017 from 07:00pm to 9:00pm
Place: UPF Barcelona School of Management (C/Balmes, 132-134 Barcelona)
Language: Spanish

Free Lecture. This training is part of the cycle “Tardes de Emprendimiento” and is co-organized with the UPF-Business Suttle Innovation Unit. The attendance is restricted to students and alumni of the UPF Barcelona School of Management and UPF-IDEC and the entrepreneurs of the Business Suttle.Only alumni of UPF Barcelona School of Management and UPF-IDEC (enrolled in the Alumni program) may attend with a guest. Both the alumni and his/her guest must register for the event through the form of the conference.