Is Human Resources ready for age management?

from 19:30 h to 21:30 h
UPF Barcelona School of Management (C/Balmes, 132-134, Barcelona)
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We have the EU's highest life expectancy and the lowest fertility rate in the EU, along with Poland. Given this situation, it is necessary that we become aware of the aging process as a determinant factor of competitiveness and the sustainability of the productive system. As well as the obstacles that companies will have to face according to this reality.

Unfortunately, in our country, age is not yet a cross-cutting axis that guides and articulates HR management. No long-term action plans are defined and the measures or actions taken are limited to pre-retirement and relief contracts.

Countries such as France, the United Kingdom, Ireland and Germany have for years developed government age management strategies in different life and business spheres.

During the session there will be an introduction to the concepts of "Active Ageing" and "Ageing in the workplace". In addition, the case of Laboratorios HARTMANN will be presented. This company applies to the Spanish subsidiary the strategy in age management that for years has been established in its headquarters in Germany.


  • Paulina Ballbè, director of the Postgraduate Course in Management and Promotion of Active and Healthy Aging Projects
  • Daniel Martín, director of Human Resources at HARTMANN Laboratories

Sign up!

Date: 25th of January 2017 from 7:30pm to 8:30pm
Place: UPF Barcelona School of Management (C/Balmes, 132 - Barcelona)
Language: Spanish

Free Lecture. This training is restricted to students and alumni of UPF Barcelona School of Management. All attendees can come with a guest. At the end of the conference, a glass of cava will be served.

Organized by: Postgraduate Management and Dynamization of Active and Healthy Aging Projects, with the collaboration of the Master in Human Resources Management in Organizations.