How can we attract new customers?

from 19:00 h to 21:00 h
UPF Barcelona School of Management (C/Balmes, 132-134 - Barcelona)
Contact email:

Strategy (the brand) and tactics (sales) are two essential factors for the prosperity and competitiveness of any company. The reality is that, due to a lack of proper management, most service companies do not have a reference mark or fail to sell their services to the appropriate customer. During the conference, solutions to these problems will be provided.

Target audience: managers and professionals of large, medium and small companies of services and professional services.
Objective: To discover in a practical way how to get the type of customers and sales that your company or office needs.
Francesc DomínguezProgram:

  1. How to generate adequate demand for our services?
  2. What does a potential client really hire us for?
  3. How can we lead the meeting with the potential client to get us to sign up?
  4. Prices or fees: how we can "overcome" customer objections.
  5. Main mistakes that we must avoid in the process of attracting new clients.
  6. Colloquium

Speaker: Francesc Domínguez, alumni Barcelona School of Management of the Master in Marketing Management, International Marketing Consultant, Pioneer in continental Europe in legal marketing. Policy advisor (personal branding). Partner-founder of Barton Consultants.

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Date: 1st of March 2017 from 7pm to 9pm
Place: UPF Barcelona School of Management (C/Balmes, 132 - Barcelona)
Language: Spanish

Free Lecture. This training is restricted to students and alumni of UPF Barcelona School of Management and UPF-IDEC. Only alumni of UPF Barcelona School of Management and UPF-IDEC (enrolled in the Alumni program) may attend with a guest. Both the alumni and his/her guest must register for the event through the form of the conference.