Can we extract evidence from social networks and apply them to the benefit of our company?

from 19:00 h to 21:00 h
UPF Barcelona School of Management (C/Balmes, 132-134, Barcelona)
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  • Is our company really oriented to our client?
  • How do we base our decisions?
  • Do we know how to manage and take advantage of the amount of information generated daily for our reputation?

Manel GuerrisLlorenç RubióSocial networks play an increasingly important role for both individuals and businesses, as they convey aspects such as happiness, obesity or even depression and, on the other hand, can also be used as a management tool.

We know that through the messages generated in social networks we can analyze behaviors, trends and different emotions. This study can be used by the marketing department or human resources department with the aim of acting advantageously for our company.

In fact, through the social networks' analysis we can know in scientific ways who are really the people or companies that play a relevant role in the networks and what they do. Thanks to this, we can modify the network or decide which message will be transmitted and to whom in order to benefit our business.

In this session we will learn how to do it hand in hand with Manel Guerris, Consultant and expert in Business Analytics, and Llorenç Rubió, expert in Business Development and Public Admin. in Telefónica.

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Date: 8th of February 2017 from 7pm to 9pm
Place: UPF Barcelona School of Management (C/Balmes, 132 - Barcelona)
Language: Spanish

Free Lecture. This training is restricted to students and alumni of UPF Barcelona School of Management and UPF-IDEC. All attendees can come with a guest.