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Postgraduate Course in Strategic Planning and Brand Meaning

Academic Directors

Xavier Ruiz Collantes

  • Specialist in image theory and persuasive communication analysis. He has carried out extensive research in the area of social communication.
  • PhD in Communication Sciences from the Autonomous University of Barcelona.
  • Professor of Advertising and Audiovisual Communication at Pompeu Fabra University.

Jordi Torrents

  • He was founding partner and General Director of Planners Estrategias de Marca, Spain's leading specialist strategic brand planning consultancy, associated with the Bassat, Ogilvy & Mather Group.
  • Bachelor in Psychology from the University of Barcelona.
  • Associate lecturer in the Department of Communication at Pompeu Fabra University.

Academic Coordination

Gem Romero

  • Director of Strategic Planning at Lola.
  • MBA from ESADE.

Faculty

Oriol Bombí

  • Director of Strategic Planning at McCann.

Carmen Bustos

  • General Director at Soulsight Service Design.

Daniel Calabuig

  • Creative director at DDB Tándem.

Monica Carbonell Moran

  • Director at Sodabites (innovation agency focused on people and branding).
  • Bachelor in Communication Sciences from Ramon Llull University.

Ugo Ceria

  • General Director at JWT.
  • Postgraduate in Sociology from the University of Paris.

Gloria Codinas

  • Director of Institutional Relations and Marketing Services at Arbora-Ausonia.

Nieves Durán

  • General Director at Tapsa Young & Rubicam.
  • Bachelor in Information Sciences from the Complutense University of Madrid.

Ana Fernández Vidaurre

  • Marketing Consultant. It has been Aquarius Brand Manager at The Coca Cola Company.

Anna Fornells

  • Carolina Herrera Digital Brand Manager.

Guillem Graell

  • Marketing Director at Grupo Codorniu.

Gemma Gutiérrez Cortés

  • Deputy director at OgilvyOne Barcelona.
  • Master in Commercial Marketing and Management from ESIC Business and Marketing School.

Glòria Muñoz

  • Digital Marketing Manager en Venca. ExMarketing & eCommerce Director - Neo@Ogilvy.
  • PDD from IESE Business School

Alex Pallete

  • Chief Strategy Officer at The Picnic, Brand building by doing.

Xavier Ruiz Collantes

  • Specialist in image theory and persuasive communication analysis. He has carried out extensive research in the area of social communication.
  • PhD in Communication Sciences from the Autonomous University of Barcelona.
  • Professor of Advertising and Audiovisual Communication at Pompeu Fabra University.

Mireia San Nicolás

  • Meal Solutions Insight Director at GB Foods.

Guiomar Todó

  • Responsible for Save The Children Catalonia and Territorial Responsible for Fundraising at Save The Children Spain.

Jordi Torrents

  • He was founding partner and General Director of Planners Estrategias de Marca, Spain's leading specialist strategic brand planning consultancy, associated with the Bassat, Ogilvy & Mather Group.
  • Bachelor in Psychology from the University of Barcelona.
  • Associate lecturer in the Department of Communication at Pompeu Fabra University.

Inmaculada Urrea

  • Founding member and branding consultant at SOFOCO Media.
  • Bachelor in Contemporary History and Advanced Studies Diploma in History of Art from the University of Barcelona. PhD in Communication in branding from Pompeu Fabra University.
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