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Postgraduate Course in Global Music Business Management

Program curriculum and final degree

Program Curriculum

  1. Music and society
    • Introduction to the music business.
    • The music publishing industry.
    • The recorded music industry.
    • The live performance industry.
    • Music as a consumer product/cultural product.
    • The peculiarities of an intangible product.
    • Identification of the main agents: functions and interdependence.
    • History of popular music.
  2. Legal framework
    • Intellectual property law, the generation and management of copyright.
    • Contracts: publishers, phonographic producers, artists, performance and representation.
    • Creative Commons licenses and their use in music.
    • Legal aspects of the digital environment and practices in electronic music.
    • Image and brand rights, personality rights, merchandising.
    • Legal, tax and employment issues. Working relationships and Social Security. Constitution of a company.
  3. Composition
    • The author: composition of a musical work and the author's rights.
    • The publishing company, the role of the publisher.
    • The SGAE (Spanish General Society of Authors and Publishers).
    • Music and advertising, synchronization.
  4. Recording
    • The artist: concept, sources of income, self-management and relationship with the industry.
    • Management companies: AIE (Spanish Society of Artists and Performers), AGEDI (Association for Managing Intellectual Property).
    • Full rights: the 360º model.
    • How a recording is made.
    • Promotion and the media: programming on traditional and on-line radio. Audio and video platforms (streaming).
    • Forms of digital distribution.
    • Sound design, audio branding, audiovisual productions (video clips).
  5. Live performance
    • Main agents in the sector: the production of a concert, the promoter, the communication agency, the manager, the booking agency, festivals, concert halls.
    • Marketing and financing: ticketing and sponsoring.
  6. New models
    • Appearance and consolidation of new business models, disruptive models.
    • Integration of technology with music, technological services for the music industry, technological entrepreneurship.
    • The digital revolution, new consumption patterns, exploitation and promotion.
    • Music, the internet and mobile devices.
  7. Strategic management, accounting and finance
    • Negotiating techniques and executive skills.
    • Ways of financing and obtaining resources for musical projects.
    • Crowdfunding.
    • Entrepreneurship in the creative industries
    • The definition of the business model.
    • Balance-sheet analysis. Management control: costs and budgets.
    • Cost analysis of musical projects.
  8. Marketing and communication
    • The marketing plan for a musical product/service.
    • Strategic marketing and performance marketing (analytics on digital platforms).
    • Main international markets and internationalization of musical projects.
    • The exploitation of brands, curatorship and consultancy.
    • Digital music marketing.
  9. Seminars

    Negotiating techniques and executive skills. Legal aspects of digital business and standard practice in electronic music.

  10. Personal project

    The student's individual learning process will be demonstrated by a written project. The format, structure and content are open, according to each participant's ideas and circumstances.

  11. Parallel activities

    A range of activities will be programmed outside the university with a view to providing critical expertise in situ. For example, the production of a master in the studio or the production of a concert in a concert hall.

    During the course, participants will do team work in the following three fields: legal, accounting and finance, and marketing.

  12. BSM Inside Module

    This module deals with three key skills that future professionals need in order to achieve success in any area, and to quickly and efficiently respond to the constant challenges that emerge in business. The subjects coincide with UPF Barcelona School of Management's key identifying features: analytical capacity, communication and social purpose.

    • Evidence-based management: This subject brings us closer to professional decision making through prudent, clear and precise data analysis. Real life, relevant examples give students an opportunity to discover the manifold opportunities that big data can provide to different professional sectors.
    • Storytelling: In this subject we develop the functions and mechanisms of audiovisual narrative (storytelling) and we apply them to professional communication. We tackle issues such as how to create communications that make an impact (on a personal, project and corporate level) as well as interpersonal communication and team motivation. The goal is to help professionals transmit any idea successfully, with creativity and energy.
    • Ethics and sustainability: Professionals in all sectors have to deal with issues relating to ethics and sustainability throughout their working lives. In this subject, we focus on identifying, analysing and effectively responding to these questions.

*The information contained herein may be subject to changes

Final Degree

Potsgraduate Course in Global Music Business Management, issued by Pompeu Fabra University.