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Postgraduate Course in Digital Transformation of Organizations

Academic Directors

Joan Francesc Cánovas

  • Specialized consultant in spokespeople, crisis and institutional communication. Journalist.
  • Adjunct lecturer in the Faculty of Communication at Pompeu Fabra University.

Genís Roca

  • President at RocaSalvatella. Expert in how the digital transformation is altering the personal and business environments. Recognized specialist in digital strategy, analysis of the environment and models of presence.
  • Archeologist specialized in Lower Paleolithic Period and MBA from ESADE.

Faculty

Magalí Benítez

  • Specialist in digital marketing and Director at Polièdric.
  • Bachelor in Economics and Business Sciences from the University of Barcelona

Joan Francesc Cánovas

  • Specialized consultant in spokespeople, crisis and institutional communication. Journalist.
  • Adjunct lecturer in the Faculty of Communication at Pompeu Fabra University.

Marc Cortés Ricart

  • CEO of RocaSalvatella. Expert in digital marketing, new online business models and interactive advertising.
  • Bachelor's Degree in Law from the Autonomous University of Barcelona and MBA from ESADE.

Javier Creus

  • Founder of Ideas for Change and creator of the Pentagrowth model.

David Esteban

  • Founder and director of Techforce. Independent consultant and assessor for R+D+I in Information technologies programs for the European Commission.

Xavier Marcet

  • President at LTC Lead to Change (LTC Project), strategic innovation consultancy firm.
  • Bachelor in History from the Autonomous University of Barcelona.

Cristina Ribas

  • Chair of the Catalan Association of Scientific Communication (ACCC).
  • Bachelor in Journalism from Pompeu Fabra University.
  • Adjunct lecturer at the Faculty of Communication of Pompeu Fabra University.

Miquel Salvador

  • His main research area is focused on the analysis of institutions in public Administration, with special emphasis in the fields of organization and human resource management, and on the impact of trends such as the emergence of regulatory agencies, the e-government and outsourcing.
  • PhD in Political Science and Administration from Pompeu Fabra University.
  • Associate professor in the Department of Political and Social Sciences at Pompeu Fabra University.

Gerard Velez Vivas

  • Director of Digital Transformation at RocaSalvatella. Specialist in corporate social networks and digital responsibilities. Expert in processes of collective intelligence in companies for business growth.
  • Bachelor in Statistics from the UPC and Master's in Advanced Management of Human Resources from ESADE.

Lluis Escribano

  • Strategy Manager at RocaSalvatella. Expert in analysis of digital presence and the design of online strategies. Specialized in mobile and social networks marketing.
  • Degree in Business Studies from Pompeu Fabra University and Degree in Investigation and Market Techniques from ESCI-UPF. Master's in Digital and Direct Marketing from UPF Barcelona School of Management.

Jose Luis de Vicente Guerrero

  • Journalist and curator specialized in digital culture, art and technology. He is the curator of Sónar+D and the FutureEverything Festival (Manchester). He has also curated numerous exhibitions around the world, among them: “Big Bang Data”, “Machines and Souls”, “Game Mithologies” and “Invisible Fields”.

Genís Roca

  • President at RocaSalvatella. Expert in how the digital transformation is altering the personal and business environments. Recognized specialist in digital strategy, analysis of the environment and models of presence.
  • Archeologist specialized in Lower Paleolithic Period and MBA from ESADE.

Simona Levi

  • Theatre director, playwright, technopolitical strategist, multidisciplinary artist. As an activist in recent years she has focused on free culture, digital democracy and the strategic use of digital tools for organization, technopolitical communication, collective initiative, the fight against state corruption and the renewal of democracy.

Eduard Dalmau

  • Manager of Digital Strategy in RocaSalvatella. Expert in administration and PMP project management with 15 years experience in counseling and managing organizational and strategic transformation projects in the fields of consultancy, higher education and communication.
  • Industrial Organization Engineering from the UPC, Master in Operations Management from ESADE and PDD from IESE.

Franc Escarp

  • Digital Business Manager at RocaSalvatella. Specialist in e-commerce with broad experience in development and implementation of recruitment strategies, conversion and loyalty, at a national and international level.
  • Executive Master in Digital Business from ESADE.

Daniel Maestro

  • Digital Business Director at RocaSalvatella. Specialist in developing business in digital environments, with experience since 1998 in the design of strategies, campaigns and implementation plans. Expert in marketing and communication.
  • Bachelor's Degree in Business Administration and Management and MBA from EAE.

Oscar Pallarols Bros

  • Director of Product Innovation and Strategy at Cellnex.
  • Telecommunications engineer from the UPC.

Bet Matoses

  • Senior consultant at RocaSalvatellaExpert in Service Design and Design Thinking, specialized in the design of brand, product and service strategies with a completely digital approach.
  • Bachelor's Degree in Political Sciences and Administration from Pompeu fabra University and Degree in Industrial Design from IED.

Eva Rodríguez

  • Co-founder of TakeU, consultancy firm of Business Intelligence. Expert in Data Analysis with broad experience in end markets.
  • Bachelor's Degree in Law and Economics from Comillas Pontificial University/ICADE.

Nacho Rosés

  • Strategy Manager at RocaSalvatella. Expert in digital strategy and its implementation with a strong emphasis on results.
  • Bachelor's Degree in Economics and Business Studies from Pompeu Fabra University and MBA from ESADE.
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