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Online Postgraduate Course in Online Marketing

keyfacts

Classes taught in:
Spanish
Start of classes:
08 February 2018
End of program:
30 July 2018
Program type:
Postgrau
ECTS:
30
Modality:
Online
Tuition fees:
3,500.00€

UPF Barcelona School of Management's Online Postgraduate Course in Online Marketing for Web and Mobile: SEO, SEM and Analytics provides the keys to unlock current online marketing.

Taught by professionals from Yahoo!, Trucosgoogleanalytics.com, Geamarketing, Elisa Interactiva, etc., this course will teach you to use different analysis tools (especially Google Analytics), design pay per click programmes and defend a good content marketing (SEM). Throughout the course you will also learn how general and specialist search engines work to ensure proper positioning of your content.

The Online Postgraduate Course in Online Marketing for Web and Mobile: SEO, SEM and Analytics is aimed at any university graduate who wants to specialize in the world of digital marketing and information as well as marketing and communication professionals.

Objectives

  • Design pay per click and search engine positioning programs.
  • Optimize advanced search and intelligent exploration tools.
  • Optimize the use of advanced web search in different search engines.
  • Create and get the most out of your own content.
  • Analyse the results of created campaigns.
  • Mobile interfaces design.

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