The History, Evolution and Interactions of the Media, a New Ecosystem

This text has been published by Carlos A. Scolari, Director of the Postgraduate Programme in Cross-Media Communication and member of the research group of the Audiovisual Communication Research Unit (UNICA) of the Communication Department at UPF. It presents the metaphor of media ecology and reflects on the potential use of this new concept in order to gain a deeper understanding of the changes or mutations that the media is currently undergoing.
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