Marketing drones and the Barça business model at the UPF Barcelona School of Management Summer School

  • The summer program includes 5 innovative new courses focused on the acquisition of business and technology-related skills.

Learn the latest cross-business trends such as the use of drones in the marketing industry, video games and wearables which bring added value to the client, or new big data tools for decision making. Technology applied to business is one of the five courses proposed by UPF Barcelona School of Management and its Summer School 2016. This is an intensive program, completely in English and aimed at graduate students from all over the world, which will take place from 4 to 15 July in Barcelona. On this course the latest technological industry movements in the world of business will be analysed, such as drones, which are beginning to be used to deliver products to clients, or video games which are breaking through into transmedia corporate communication.

Sports management

Another of the courses offered by the Summer School is focused on sports management and administration, a course where the business model of Barcelona Football Club and opportunities for the sports economy are analysed. Today sport is one of the top 10 businesses in the world. Barcelona and the examples from Barcelona FC and other key businesses located in the city are a leading benchmark all over the world, which UPF Barcelona School of Management converts into one more value for its summer school.

UPF Barcelona School of Management is the management school of Pompeu Fabra University, one if the best universities in the world according to the main international rankings. This year, its Summer School offers 5 innovative new summer courses focused on the acquisition of business and technology-related skills:

  • INTERNATIONAL MARKETING SUMMER SCHOOL
    • Marketing Plan
    • Marketing in a Digital World
    • Global Brand Management (week 1)
    • Principals of Finance* (week 2)
      * Jointly with students of the "Global Business Summer School"
  • GLOBAL BUSINESS SUMMER SCHOOL
    • Negotiation and Sales Techniques
    • International Opportunities
    • Business Operations (week 1)
    • Principals of Finance* (week 2)
      * Jointly with students of the "International Marketing Summer School"
  • INTERNATIONAL FINANCE SUMMER SCHOOL
    • International Finance
    • International Accounting
    • Investment Banking (week 1)
    • Business Strategic Analysis (week 2)
  • TECH BUSINESS SUMMER SCHOOL
    • The Video Games Industry
    • Drones for Marketing
    • The Wearables Industry
    • Business Multimedia
  • SPORTS MANAGEMENT SUMMER SCHOOL
    • FC Barcelona: Business model
    • Sports Economy
    • Sporting Events Management (week 1)
    • Sports Sponsorship (week2)

There are 100 positions available in the UPF Barcelona School of Management Summer School 2016, offering an opportunity to visit Barcelona and study in one of the best universities in the world.

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