The pharmaceutical industry digitalization, a debate

Presentations and round table about the pharmaceutical industry digitalization. The panel will discuss the following subjects:

Sales network digitalization and drug sales through the Internet. Jordi Mallol

How can the digital world change the pharmaceutical industry’s business models? Xavier Olba

Added value services using digital tools. Mònica Moro

A time for Q&A will be opened at the end of the presentations, followed by the round table.

Speakers:

  • Jordi Mallol: Founding partner and General Director at Global HealthCare Spain. Economist and former student of the Postgraduate course in Pharmaceutical Marketing (1994-1995).
  • Xavier Olba. Digital Business Strategy Manager at Sanofi and lecturer of the Master in Pharmaceutical Marketing.
  • Mònica Moro. Responsible for Institutional Communication and e-business at Grupo Menarini. Bachelor Degree in Medicine and Surgery. Author of the chapter “Internet as a pharmaceutical marketing tool” from the book All you need to know about Pharmaceutical Marketing.
  • Josep Mª Fàbregas. Director of Strategic Planning at OgilvyOne. Director and lecturer of the Master in Pharmaceutical Marketing and the Master in Direct and Digital Marketing

The conference will be held in Spanish. Register here

Organises: Master in Pharmaceutical Marketing.

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