Manuel Escudero: 'Las oportunidades sociales y ambientales de los futuros jefes y líderes'

Last 16th November during 2008-2009 promotion\'s Graduation Ceremony of IDEC-Universitat Pompeu Fabra at l\'Auditori of Barcelona with more than 1.200 attendants, Dr Manuel Escudero, Executive Director Global Compact United Nations pronounced the conference ?Las oportunidades sociales y ambientales de los futuros jefes y líderes?.

Nowadays a new movement has aroused between business schools. On the one hand, the Principles for Responsible Management Education (PRME) to which IDEC-Universitat Pompeu Fabra is adhered and, on the other hand, the professional pledge of the business administration and business management students based on honesty, integrity, human rights, integrity to build a sustainable prosperity away from corruption and exploitation driven by Manuel Escudero from Global Compact.

Manuel Escudero maintained that the economic and financial crisis has brought up that managers\' and directors\' decisions have a deep social and environmental impact.A successful enterprise establishes long term goals and incorporates social and environmental impacts as a core point in its strategy and operations. Every professional has to have a total view of the global challenges and opportunities and has to make human growing and development compatible. For these reasons, sustainable enterprises work in a sustainable way. And also, innovative enterprises have started to leader as economic entities that adapt its operations and strategy to the global agenda problem solving.

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