Lecture by Dr. Carles Murillo in Argentina “Sports: Values, Entertainment and Business Management”

The press room at the Club Atlético Boca Juniors (CABJ) stadium, in Buenos Aires’ La Boca neighbourhood , was the scene of Dr. Carles Murillo Fort’s lecture: “Sports: Values, Entertainment and Business Management”, organised yesterday by Pompeu Fabra University (UPF), with collaboration from the Spanish Chamber of Commerce of the Argentine Republic (CECRA) and Boca Juniors.

Daniel Vitali, representative of the Barcelona School of Management – UPF in Argentina, together with Lucas Labbad, General Manager of Boca, Jorge Raffo, the Club’s head of children’s and youth football, and Dr. Javier Medi, Director and current club Legal Advisor, all spoke before the crowded room.

 It should also be pointed out that representatives from the worlds of academia, business and various institutions – all linked to sports in Argentina, also took part in the lecture and were, following the event, invited to jointly accept an Honorary Cup.

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