The Postgraduate Course in Music Industry Company Management celebrates 10 years
Is it possible to make a living from music? Artists, producers, DJs, online platform and crowdfunding directors, events and festival organizers, communication agency directors, lecturers... There are plenty of opportunities in the music industry if you just look past the number 1s and large record labels. Ten years ago, Pompeu Fabra University, through the UPF-IDEC Continuous Training Centre, became the first university to offer a specialized postgraduate course in Music Industry Company Management to train and professionalize the music industry, which, in Spain, represents 0.5% of the country's GDP and generates roughly €5 billion of direct and indirect business, according to the latest figures from the White Paper on Music. 'The music industry was the first to adapt to new business models. Changes in how consumers interact with music and the amazingly rapid development of information technologies, Internet and mobile communication have revolutionized the way in which music products are traditionally distributed, promoted and marketed, making specific and specialized academic training, then non-existent, necessary', explains David Loscos, the program's director.
Over the past ten years, 321 students have enrolled in this postgraduate course at UPF-IDEC, 67.48% of who now work in the music industry. 40% do so directly; 15% work in new technologies; 15% in training; 14% in recorded music; 5% in the media; 5% for cultural institutions; and 5% at publishing houses. This includes managers and senior officers at festivals such as Primavera Sound, Viñarock and In-edit; at record labels such as Altafonte and El Trèvol Rojo; at platforms such as Deezer, Verkami and Atrápalo; the founders of Cooncert and Festibox; and tour managers and press officers for artists such as Alejandro Sanz and Malú. 'Whether you're a musician, promoter, communicator or entrepreneur, it's vital you have comprehensive music industry training that provides in-depth knowledge of everything from how record labels, managers, consultants, music editors and concert promoters operate to the creative process, the business, legal and social context and the way in which music is consumed as a product', points out Loscos. A global vision necessary for anyone aspiring to a career managing companies associated with the music business.
Musical anniversary at BARTS
To commemorate the 10 year anniversary of the Postgraduate Course in Music Industry Company Management, UPF-IDEC has organized an event for alumni and lecturers scheduled to take place on 30 January. The event will combine a more academic and professional afternoon session featuring conferences, a networking area and job fair at the UPF-IDEC headquarters with another more relaxed, festive part at night, which will include dinner and live music at BARTS in Barcelona.