A talk by Double You as part of the Master in Digital Arts

On June 6th José Rubio and Javier Urbaneja from Double You, one of the first and most internationally renowned advertising agencies, gave a talk entitled ?Advertising1.0: Creativity and Technology?. This talk was given as part of the Master in Digital Arts, directed by Xavier Berenguer and José Lozano and focused on how technology forces creative ideas to mature, grow and adapt or become obsolete.

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