Mercè Roca published "Companies need international business experts for their exports" in La Vanguardia

Mercè Roca, academic director of the Master of Science in International Business (offered jointly between UPF Barcelona School of Management and ESCI) recently published the article “Companies need international business experts for their exports” in La Vanguardia. 

In this article Mercè Roca explains how exports are essential to SMEs survival when the national market is suffering a recession. In this context, the international business (IB) specialist role is a key factor for business success.   

To enter a new market companies require professionals with a high specialization level. The IB specialist must have deep knowledge of the target market culture, adaptive capacity to the local habits, the organization goals integration and proficiency in languages.

Get to know her opinion on currently IB specialist role by consulting her article here*.

*Note: the article was published in Spanish.

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