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Online Master in Search Engines: Online Marketing, Positioning, Community Manager and Content Curator

Program curriculum and final degree

Program Curriculum

Compulsory Subjects (35 ECTS):

  • Foundations of Website Technologies
  • The Social Web
  • Search Engine Optimization (SEO)
  • Advanced SEO and Content Marketing
  • Search Engine Marketing (SEM) and Web Monetization

Elective Subjects (14 ECTS):

  • Web Analytics
  • Mobile Devices: Prototyping, Usability, SEO, SEM and Mobile Analytics

Final Project for the Master (11 ECTS)


*Students may replace one of the two elective modules with an external work placement. The student must propose the location where the placement will be undertaken and UPF Barcelona School of Management will evaluate its suitability.  Students who have an accredited minimum of two years' experience in the subject area of the Master may request exemption from the credits corresponding to the external work placement.

The information contained herein may be subject to changes.

Final Degree

Upon successfully completing the program, students will receive a Master's Degree in Online Information. Specialization in Search Engines, awarded by Pompeu Fabra University.

In order to issue the certificate, the Government of Catalonia charges an additional fee of approximately €200. The exact amount varies annually and will be finalized upon completion of the degree.

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