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Master in Marketing


The Barcelona School of Management is characterised for offering an interactive learning experience, and its classes are taught in the form of conferences and seminars.

The seminars allow students to share their ideas, experiences and different points of view. Many of them are based on practical cases, and most of the work is carried out as part of a group. The practical cases allow students to apply models and techniques to enhance their knowledge. Similarly, simulations allow students to experience the knowledge learnt in seminars. The classes are highly interactive and assessment is given on an on-going basis. The academic performance of each student is continuously evaluated through written exams and assignments.


The program includes an individual project that students work on throughout the course. The project:

  • Should solve a professional challenge related to a real situation. It can deal with any problem, opportunity or initiative of interest to the student.
  • Connects the theory learnt in class to practical professional scenarios.
  • Provides an opportunity to interact, debate, compare ideas and learn amongst equals.


The Program Directors will assign each student a tutor based on the characteristics of their project. The tutor:

  • Acts as a guide and challenges the student's thinking and ideas.
  • Helps the student to identify teachers, projects, businesses and activities that can serve to support and enrich the project.



The assessment is based on:

  • Lectures
  • Seminars on professionally-oriented experiences
  • Face-to-face tutorials that personalise the learning process

Outside the classroom, activities include:

  • Individual work
  • Personal study and internships
  • Group work

Each member of the teaching staff will decide how to distribute credits between face-to-face classes, seminars and tutorials, and the assignation of the individual and group workload.


Face-to-face masters programs, postgraduate courses and short courses at UPF Barcelona School of Management combine active student participation with the teaching of theoretical and practical concepts. This type of learning focuses on discussing and resolving case studies in the classroom and applying the knowledge acquired to real-life situations. Face-to face programs use Aula Global, the virtual campus, to maintain continuity between classroom sessions.