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Master in Cultural Journalism
Program curriculum and final degree
The evolution and challenges of the concept of culture
- The evolution of the concept of culture
- Cultural events in today's world
- Theoretical trends and journalistic narratives in the twenty-first century
- The challenges of cultural communication
The foundations of 21st-century art. Reviewing and reporting of art
- The main contemporary artistic trends
- Art reviewing
- Museumization, chronology and inventions of history
- Places of expansion of the exhibition space. The assault on the public space
- The post-photographic paradigm
The foundations of 21st-century literature. Literary reviewing and reporting
- The literary panorama of the turn of the century. Post-avantguardism and post-modernist trends
- The keys of newspaper journalism: the art of the review. The current context of literary criticism
- Cultural journalism with a literary ambition
- The main literary trends of the nineties. The narrative of the self and self-fiction. Variations of the first person
- The graphic novel. TV series
The foundations of 21st-century music. Music reviewing and reporting
- Main contemporary musical trends
- The consequences of digitalization. Digital environments and journalism
- Musical reviewing vs reporting
- Musical documentary
- Classical music
The foundations of 21st-century cinema. Cinematographic reviewing and reporting
- Main contemporary cinematographic trends
- Cinematographic reviewing. The hermeneutics of images. Genres and formats
- The organization of film festivals and the relationship with the press
- Cinema closeby, dialog with a creator
- New screens. Cinema at the transmedia crossroads
The foundations of 21st-century television. Television reviewing and reporting
- Post-television and the surveiled society
- The performing arts on television
- News and Infotainment
- Television reviewing
- Documentary television
Travel and gastronomy reporting and reviewing
- Travel reporting and reviewing. Specialist magazines and blogs. Travel photojournalism
- Gastronomy reporting and reviewing. Specialist magazines and blogs. Gastronomy photojournalism
- The visual arts market. Museums, exhibition rooms, dealers
- The world of publishing and distribution
- The record sector
- Cinema: production and showing
- Theater: production and performance
- Television: Generalist TV vs. thematic TV
Corporate and institutional communications in the cultural field
- Analysis of institutional communications strategies
- Analysis of corporate communications strategies
- The development of communications dynamics with external audiences
- Internal communications, brand and reputation
Cultural communications plan
- Communications plan concept
- Development of the communications plan methodology
- Practical cases in the cultural field
- Communications plan development
Cultural communications tools
This objective of this subject is to teach the use of those audiovisual and digital tools that are useful for professional advancement in the cultural field. The aspects studied are:
Audiovisual communications. Television Workshop: the objective is to become familiar with the use of cameras and TV script design
Oral communication. Radio Workshop: the objective is to learn to broadcast and to become familiar with the radio environment.
Photojournalism: We present the keys of photojournalism applied to culture so that photographic resources can be used
Digital journalism: This centers on the latest trends in digital journalism, the use of tools for mobile devices, data visualization and the multimedia cultural narrative
SEM: An in-depth look at the operation of the Google AdWords platform and the technical foundations of re-marketing in the cultural field.
SEO: Shows the operation of search engines and applies typologies of keywords and search volumes in the cultural field
Social Media: Development of social media marketing and design strategies and the implementation of cultural communications campaigns on social platforms
BSM Inside Module
This module deals with three key skills that future professionals need in order to achieve success in any area, and to quickly and efficiently respond to the constant challenges that emerge in business. The subjects coincide with UPF Barcelona School of Management's key identifying features: analytical capacity, communication and social purpose.
Evidence-based management: This subject brings us closer to professional decision making through prudent, clear and precise data analysis. Real life, relevant examples give students an opportunity to discover the manifold opportunities that big data can provide to different professional sectors.
Storytelling: In this subject we develop the functions and mechanisms of audiovisual narrative (storytelling) and we apply them to professional communication. We tackle issues such as how to create communications that make an impact (on a personal, project and corporate level) as well as interpersonal communication and team motivation. The goal is to help professionals transmit any idea successfully, with creativity and energy.
Ethics and sustainability: Professionals in all sectors have to deal with issues relating to ethics and sustainability throughout their working lives. In this subject, we focus on identifying, analysing and effectively responding to these questions.
Classes are taught from Monday to Thursday, 5.30 p.m. to 9.30 p.m. The Module on Advanced Cross-Cutting Knowledge will be taught on Wednesdays from 5.30 p.m. to 9.30 p.m. (terms 2 and 3).
Those students who, for academic reasons, are undergoing Complementary Training, will also attend classes on Monday, Tuesday and Thursday from 3.00 p.m. to 5.00 p.m. and Wednesday from 3.00 p.m. to 8.30 p.m., from October to December.
* The information contained herein may be subject to changes.
Upon successfully completing the program, students will receive a Master in Cultural Journalism, awarded by Pompeu Fabra University.