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Master in Communication Management
The course methodology is based on highly participatory sessions with groups of no more than 35 students. The majority of teachers are active professionals with substantial teaching experience. This means that classes are not only extremely educational but are also eminently practical in focus. Other professionals also take part in the course, setting students challenges and sharing their specific knowledge and experience. Of a total of 400 teaching hours, 380 are on-campus sessions, with the remaining 20 being online. In the on-campus lessons, there will be a mix of teaching sessions, case studies, student presentations, role plays and workshops.
In the first part of the course, students have to work in a team to create a complete communication plan for a company of their choice. They will have a tutor to guide them in developing the project, which must be presented before a panel of teachers.
In the second part of the course, different communication managers set students real challenges which they have to face in their respective organizations. Students, in teams, compete to create the best proposal to solve the problem. They will then present this proposal before a panel of professionals, teachers, and the manager who proposed the challenge. Students find this activity extremely rewarding as it enables them to gain an intense experience of real professional situations. Among others, the communication directors of the following organizations have taken part in previous years: Unilever, Nestlé, Seat, Wuaki.tv, Sanofi, F.C. Barcelona, Gran Teatre del Liceu, Sagrada Família, Let's Bonus, Caprabo, Petronor y MútuaTerrassa.
Face-to-face masters programs, postgraduate courses and short courses at UPF Barcelona School of Management combine active student participation with the teaching of theoretical and practical concepts. This type of learning focuses on discussing and resolving case studies in the classroom and applying the knowledge acquired to real-life situations. Face-to face programs use Aula Global, the virtual campus, to maintain continuity between classroom sessions.