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Master in Audiovisual Content and Creation


  • Theoretical classes
  • Masterclasses
  • Tutoring (face-to-face and online)
  • Practical exercises and periodic group and individual work (face-to-face and at home)
  • Real case analysis
  • Confrontation challenges (a preliminary presentation of the work being developed by students in front of their colleagues to receive their opinions and suggestions/criticisms)
  • Pitchings
  • Visits to companies
  • Master final project (individual)


  • Class attendance
  • Individual and group practical exercises throughout the year
  • Achievement of milestones set by tutors for the final project
  • Evaluation of pitchings
  • Evaluation of confrontation challenges
  • Master final project
  • Participation and attitude in class
  • Integration and teamwork


Face-to-face masters programs, postgraduate courses and short courses at UPF Barcelona School of Management combine active student participation with the teaching of theoretical and practical concepts. This type of learning focuses on discussing and resolving case studies in the classroom and applying the knowledge acquired to real-life situations. Face-to face programs use Aula Global, the virtual campus, to maintain continuity between classroom sessions.