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Master in Audiovisual Content and Creation
Modays, Wednesdays and Fridays from 17 to 20 h
The Master in Audiovisual Content and Creation is centred firstly, on content creation of three main types: branded, entertainment, and fiction. Transmedia storytelling will play a significant role in each of these areas. Secondly, on content management, which involves being able to detect the strategic use that can be given to it. The foundations laid in the areas of fiction and entertainment will be applied to the creation and management of branded formats or transmedia further on in the course.
The program goes beyond the ideation of content creation for television (although this does hold a certain weight), exploring every angle that embraces the use of content such as web platforms, social networks, other digital environments, and live reality in the case of events.
The Master is given in collaboration with El Terrat production company, whose 25 years of experience make it a renowned content producer in all three areas, with productions such as “Late motiv”, Cinergía, “El mago pop 48 horas con...”, “Big band Clan” and “Divendres”.