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Master of Arts in Communication Management

Program curriculum and final degree

Program Curriculum

All participants must study all the core courses, take 7 elective courses from all the courses offered both inside and outside the 4 concentrations and complete the final master’s project, which is spread over the three trimesters.


  • Quantitative Communication Research: Theories and Methods
  • Interpretive Communication Theory and Research
  • Media Industries and Audience Trends
  • Global Strategic Communication
  • Introduction to Communication Management
  • Inspirational Project


Students must take 7 elective courses among all the courses offered inside and outside the 4 concentrations (students can convalidate 1 internship for 2 electives, in that case the student must take 5 electives). If the student takes 3 or more courses inside a specific track he or she will receive a specialised mention:

Corporate Communications

  • Organisational Communication
  • Internal Communication and Media Relations
  • Communication Planning and Project Management

Transmedia Strategies

  • Transmedia Storytelling
  • Transmedia Branding
  • Mobile Communication

Place Branding

  • Fundamentals of Branding
  • Place Branding Context and Theories
  • Strategic Planning for Place Brands

Social Media Strategies

  • Digital Marketing and Search Engine Optimisation
  • Big data analytics for Communication Management
  • Digital Media and Public Relations.

Other elective courses:

  • Communications in Organisations and Professions
  • Professional Development Skills
  • Public Speaking and Presentation Skills

For more information regarding the courses click here


Students must complete a Master’s Thesis project under the supervision of a faculty advisor. There will be two options: the first option involves an original research carried out by the candidate, leading to the implementation of a research project. The second option involves a practical approach, whereby the candidate performs (for example) an organizational analysis or audit, a communication manual, a case study or the construction of a consulting or communication plan.

Additional Off Program Activities

Further to the course's regular classes, all Master of Arts students have the possibility of attending free complementary training parallel to the running of their studies. The following activities are optional and are included in the program's tuition fees:

  • Brush-up Courses: preparatory crash-courses on communication-related subjects which take place two weeks prior to the beginning of the program.
  • Spanish Course: free of charge, 3-hour/week course at the UPF's language school.
  • Career Development Program: career sessions and workshops during which students obtain specific training on how to improve their CV, approach potential employers and develop professional soft skills. Read more about the school's Career Services.

Chronological diagram



*The information contained herein may be subject to changes.

Final Degree

Upon successful completion of the program, the student shall receive the Master's Degree Máster en Gestión de la Comunicación/ Master of Arts in Communications Management awarded by Pompeu Fabra University as UPF-specific degree.

This qualification has initiated the administrative verification process to be recognized as an official master´s degree by the Spanish Ministry of Education and in the European Higher Education Area (EHEA). In the event that it is declared official degree, we shall immediately inform you so that, if you think fit, you are able to enroll in the official degree studies and pursue the complementary courses upon successful of which you shall be awarded the said official degree.