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Master of Arts in Communication Management

Methodology

The course methodology is based on articles, case studies, videos, etc. There will also be seminars and lectures, practical cases and group-based activities.

The Master of Arts in Communication Management offers an interactive learning experience and combines different teaching methodologies:

  • Seminars and lectures
  • Practical cases
  • Group-based activities
  • Simulations
  • Reading articles
  • Videos visualization
  • Written analysis and examinations

The Master Project

The Master of Arts in Communication Management includes an individual project which the student must define at the beginning of the course and will work on throughout the year.

The Master Project will be an essential part of the program. There will be two options:

  • The first option involves an original research carried out by the candidate, leading to the implementation of a research project.
  • The second option involves a practical approach, whereby the candidate performs (for example) an organizational analysis or audit, a communications manual, a case study or the construction of a consulting or communication plan.

The supervisor of the Master Project must be a lecturer of the program. Supervising sessions will be scheduled frequently, either online or on-site.

Important aspects of the project are the interest of the chosen subject, the proper use of research methods in communications, the proper design of the research, the literature review, the objectives, results and discussion.

The Mentor

As a central part of its teaching model, the Master of Arts in Communication Management has a central figure: the mentor.

  • Acts as a guide and challenge the students' ideas and thinking.
  • Helps the student to identify teachers, projects, businesses and activities that may serve to enrich and add elements of contrast to their project.

Assessment

The assessment will be based on written exams and multiple choice tests, oral presentations, individual essays, group projects and class participation and debates.

Tools

Face-to-face masters programs, postgraduate courses and short courses at UPF Barcelona School of Management combine active student participation with the teaching of theoretical and practical concepts. This type of learning focuses on discussing and resolving case studies in the classroom and applying the knowledge acquired to real-life situations. Face-to face programs use Aula Global, the virtual campus, to maintain continuity between classroom sessions.

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