How can we attract new customers?
Strategy (the brand) and tactics (sales) are two essential factors for the prosperity and competitiveness of any company. The reality is that, due to a lack of proper management, most service companies do not have a reference mark or fail to sell their services to the appropriate customer. During the conference, solutions to these problems will be provided.
Target audience: managers and professionals of large, medium and small companies of services and professional services.
Objective: To discover in a practical way how to get the type of customers and sales that your company or office needs.
- How to generate adequate demand for our services?
- What does a potential client really hire us for?
- How can we lead the meeting with the potential client to get us to sign up?
- Prices or fees: how we can "overcome" customer objections.
- Main mistakes that we must avoid in the process of attracting new clients.
Speaker: Francesc Domínguez, alumni Barcelona School of Management of the Master in Marketing Management, International Marketing Consultant, Pioneer in continental Europe in legal marketing. Policy advisor (personal branding). Partner-founder of Barton Consultants.
Date: 1st of March 2017 from 7pm to 9pm
Place: UPF Barcelona School of Management (C/Balmes, 132 - Barcelona)
Free Lecture. This training is restricted to students and alumni of UPF Barcelona School of Management and UPF-IDEC. Only alumni of UPF Barcelona School of Management and UPF-IDEC (enrolled in the Alumni program) may attend with a guest. Both the alumni and his/her guest must register for the event through the form of the conference.