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Doing Business in China

Program curriculum and final degree

Program Curriculum

To open the program's planning click here

The program includes the following seminars and workshops:

  • Challenges and Opportunities to Foreign Companies in Current China’s Business Environment (James Yuann)

- Fast 30 years economy growth—the drivers and its drivers
- Beyond the fast growth—Overseas investments; trends and opportunities
- China today—Beneath the fast growth—the good, the bad, the ugly, the clean up
- China business landscape—market, meet the consumers
- China Business today—what now; new initiative, new opportunities
- Conclusion—China business plan

  • China’s Leadership Style and Talent Management (Eric Yang)

- Chinese leadership styles
- Chinese workers’ behavior and mindset
- How to motivate China teams

  • Twenty-first Century Marketing Strategy in China (Fan Xiucheng)

- Emerging consumption power
- Marketing stories happened in China
- The complexity of China market
- Unique consumer behavior
- E-business in China

  • From an Interface View – Political and Cultural Environment (Zhou Dunren)

- The basic difference of the Chinese socio-political system and that of the West.
- Therefore, China politics is not easily understood in Western political/ideological lexicon.
- The major changes before and after the Cultural Revolution (1966-1976).
- The Chinese Communist Party and its rule of China.
- The current political debates, including democracy in China and democracy in the West.

  • Business Communication and Negotiation Workshop


The program also includes visits to the following Chinese and Spanish top-companies:

  • Lenovo Group

Lenovo is one of the world's leading personal technology companies, producing innovative PCs and mobile internet devices. Lenovo is the world's largest PC vendor and fourth largest smartphone company.
Today, Lenovo is a US$34 billion personal technology company with more than 46,000 employees (including joint ventures) in more than 60 countries serving customers in more than 160 countries. Lenovo has headquarters in Beijing, China and Morrisville, North Carolina, U.S.; and major research and manufacturing centers in countries around the world.

  • Roca Sanitario


Roca began its activity as a company that made cast iron radiators for domestic heating at its factory in Gavà, near Barcelona. In 1929, Roca entered the bathroom space by starting the production of baths.
Always attentive to the changes in society related to water culture, the main natural resource Roca works with, the company assumed in 1936 the challenge of producing vitreous china bathroom appliances. After that, in 1954 Roca started the production of brassware. In the 90s the Group developed a first step of international expansion, mainly based on setting up commercial branches and signing agreements with local leading brands. Besides Portugal and France, Roca’s presence started to spread over the United Kingdom, Germany, Italy, Russia, Morocco, Argentina, Brazil and China.
Today, Roca’s commercial network spreads over 135 countries supplied by its 76 production plants and more than 20.000 employees worldwide.

  • Herborist

Shanghai Jahwa United is the China's largest domestically-owned manufacturer of daily-used personal chemical products. It is principally engaged in the research, development, manufacture and distribution of daily-used chemical products.

The Company provides personal cleaning and care products, cosmetics, household cleaning products and perfumes, among others, with brands named Liushen, MAXAM, Jia An, HERBORIST, CHINFIE and GF. The Company also involves in the provision of tourism and restaurant services. It operates its businesses primarily in domestic market.

Following the classics of Chinese cosmetology, adopting integral ideas, and combining the peculiar herbal essence of China and the latest modern biotechnical achievements, Herborist provides consumers with natural and effective hair care and skin care products to create the beauty from root.

Final Degree

Once students have completed the program they will receive two academic certificates: one awarded by UPF Barcelona School of Management and another one from School of Management – Fudan University.