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Doing Business in China

Academic Director

  • Luz Parrondo

Dr. Luz Parrondo is Professor and Head of the Finance Department at the UPF Barcelona School of Management. PhD in Economics, Finance and Management awarded by Pompeu Fabra University (UPF). As a researcher, she specializes in the study of management and accounting, with particular focus on earnings management, risk management, corporate social responsibility, and entrepreneurship and gender studies. She is an accounting and international finance lecturer at the Pompeu Fabra University and she has given lectures at Toulouse Business School and IES Abroad.
In addition to her classes, Dr. Parrondo is working for several companies as external financial advisor since 2009. Previously, Dr. Parrondo has worked as Financial Manager in a technological start-up and a product design company, and as Financial Controller and Financial Manager Assistant in a multinational engineering company in Barcelona.
Dr. Parrondo also coordinates The Accounting and Management Magazine. An international publication, on a biannual basis, dedicated to advances in accounting and business management. Its objective is to promote the dialogue between academics and professionals with doctrinal articles and technical notes for the application of these advances to business practices.

Teaching staff

  • James Yuann


Dr. James K. Yuann (Jim) is a Visiting Professor in the IMBA program of MIT Sloan - Fudan University lecturing on ‘Leadership’ and “Business Model Comparisons between Multinational and Indigenous Companies in China”. A member of the faculty since 2006, he has been elected by the student body as “The Most Welcomed Professor” for his focus on combining theory with industry practice.
In addition to his classes at MIT Sloan - Fudan, Dr. Yuann is a Vistage China Chair coaching 12 multinational and local CEOs in China. Jim was an early pioneer in Asian business starting in the early 1980’s. He was instrumental in establishing Standard Oil Co. (later acquired by BP) in China by successfully marketing products, licensing technology to six major petrochemical complexes in China, and subsequently establishing ten manufacturing sites in Asia. 
He is a frequent speaker at international conferences and business schools. He is the author of the recently published best-selling book ‘SuperTrends of Future China’ and he is writing his second book on ‘Leadership Practices in Asia and Western Countries’.
Jim has a D.Sc. degree in Chemical Engineering from Washington University in St. Louis, Missouri, a M.S. in Materials Science from University of Cincinnati and a B.S. degree in Chemical Engineering from National Taiwan University.

  • Fan Xiucheng


Fan Xiucheng Fan is a Professor of Marketing and the Director of the Center for Service Marketing and Management at School of Management, Fudan University. He was the Fulbright scholar to Wharton School of University of Pennsylvania, and is an international fellow of the Center for Relationship Marketing and Service Management, Hanken School of Economics Finland, and a global fellow at the Center for Service Leadership of Arizona State University.
He is the author of Marketing Management (2006), Service Management (2006) and Services Marketing (2008) and has published over 90 papers in academic journals. He has been included in New Century Talent Program of the Ministry of Education of China, and is a winner of Baogang Outstanding Teachers Award. He conducts executive programs/talks for China Mobile, Industrial and Commercial Bank of China, China Merchant Bank, and China Pacific Insurance.

  • Dunren Zhou

Dunren Zhou is formerly deputy director/co-founder, Center for American Studies, Fudan University and senior research fellow and deputy director, Shanghai Pudong Institute for US Economy.   He  gave  talks  and  lectures  in  more  than  twenty universities  and  think  tanks  in  the  United States  and  in  Europe. 
Mr. Zhou did many consulting for foreign businesses, ranging from steel, finance, banking, shipping and manufacturing, mainly on cross cultural management issues. In Shanghai, he is one of the prominent scholars who frequently meet and discuss with visiting foreign officials and “China hands”. Mr. Zhou also writes for Chinese newspapers (in Chinese and English), and appears on Shanghai televisions, and comments for BBC.

  • Eric Yang

Mr. Eric Yang has an MBA by Peking University and was awarded as China International Financial Leader – CFODE in 2015. Mr. Yang has more than 25 years working experience including more than 20 years working for multinational manufacturing companies as analyst to controller, regional manager, China CFO, AP director, global business unit controlling, etc. Mr. Yang is also familiar with PRC law, GAAP and US GGAP and SOX requirements. Among his most relevant achievements, Mr. Yang successfully launched with Bosch a Shared Service Center, reduced 20% the logistic costs at Delphi, he was awarded as Global Mentor at 2007, and he lead the team to win the award as Delphi Strong Internal Control Entity in 1999, 2001 and 2003.