What is Competitive Intelligence?
Competitive Intelligence is the process of obtaining, analysing, interpreting and diffusing information with strategic value concerning the industry
and competitors, which is presented to those responsible for making decisions at the appropriate moment. (Gibbonsy Prescott)
What is Technological Vigilance?
It consists of observing and analysing the scientific and technological environment and present and future economic impact in order to identify threats
and opportunities. (François Jakobiak)
What benefits do they provide for companies?
Competitive Intelligence and Technological Vigilance have become some of the most highly thought of ways of gathering external information, and have
become a key part of the strategic management process.
Currently 45% of multinationals have a competitive research system, generally linked to the marketing or R&D department.
The growing demand for this type of activity is a result of the pressure from global competition, the importance of innovation, technology, and knowledge
for business success, and the large volume of information that needs to be interpreted. Both companies and public bodies increasingly need to manage
their information resources in a more strategic, effective and quicker manner.